Cannes Lions

TOYOTA AYGO

HAPPINESS BRUSSELS, Brussels / TOYOTA / 2009

Awards:

2 Gold Cannes Lions
Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

AYGO Car Dance Party Belgium: a huge online contest with user generated content.

The “superstars” Boris and Juri introduced the AYGO Car Dance Party choreography by TV, viral, emailing, online bannering, print, poster and radio.People were encouraged to do better than Boris and Juri, to film it and to post their video on GarageTV, the Belgian Youtube.

That could be done at home, on a special Car Dance Party stand at the summer music festivals and on Belgian Aygo cardance tour all around the country.Participants with the highest ratings got to the final, where a professional jury chose the best Car Dance Party during a live radio event.

Outcome

The results were far above all expectations.Car Dance Party became the summerhit in Belgium.Every participant became an advertiser for the AYGO music.The official Car Dance Party tune became a hit on parties and Belgian radio.More than 2900 movies were posted in the first month only.

More than 723.000 unique views in total.+ 19% of the sales objectives of the AYGO Music.

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