Mother’s Pride, the most loved pre-school in India with more than 20,000 thousand children, has love as its core value. The client wanted a brochure that expands on its philosophy, while also highlighting the many activities that it has for children that no other pre-school has.

We wanted to emphasise the many activities at the school in an engaging manner, while highlighting the new tagline ‘Love blossoms here’.

The idea fitted beautifully with the tagline ‘Love blossoms here’, and the brochure was not only loved by the client, but soon became a collector’s item with parents and prospects too. It also happened to win Gold at Abby 2011, India’s celebrated advertising award.

For the brochure, we created illustrations of flowers in bloom, which on closer inspection turns out to be children dancing, playing, taking part in festivals etc.