To achieve this, we sat with the core team of Mother’s Pride, which included early education experts, curriculum experts, child psychologists, and teachers, and zeroed in on 30 inherent qualities and talents in children, which are essential for their overall development.

We took these 30 important qualities, and turned them into a set of 30 certificates, The Prodigies of Mother’s Pride, which celebrates the geniuses in every child.

At the end of every month, all the class teachers, across all the 85 branches, are handed over a set of these 30 certificates. Every set carries an instruction to the teacher stating the importance of these certificates and how they are to be distributed. Further, it also lists down the important DOs and DON'Ts.

At the end of every month, on the same day, at all 85 branches of Mother’s Pride, more than 30,000 children receive these certificates, and thereby, they reach to more than 60,000 parents, grandparents, guardians, etc.

The certificates not only let children feel good about themselves, but also make every parent feel proud of their ward. Further, it is also a great keepsake for parents to treasure, and show the little ones their achievements, when they grow up.

More important, they are successful in conveying that every child is unique, talented and different, that too, in an endearing manner.

Who would have imagined that 30 certificates in a single day, every month, can impact the lives of 30,000 little children, and more than 60,000 parents, grandparents, and loved ones!

The Prodigies of Mother's Pride is a set of 30 certificates that celebrates the genius in every child. At the end of every month, on the same day, at all 85 branches of Mother’s Pride Preschool, more than 30,000 children receive these certificates, and thereby, they reach more than 60,000 parents, grandparents, guardians, etc.

Imagine, how these 30 certificates in a single day, every month, impact the lives of 30,000 little children, and more than 60,000 parents, grandparents, and loved ones, while conveying that the Mother's Pride philosophy that every child is unique and talented.

Every certificate highlights one important attribute of children. However, unlike the regular certificates, which look dull and serious, they were designed keeping in mind the spirit of childhood. With rich, colourful illustrations and interesting headers, the tone of certificates has been kept funny, interesting, and quintessentially child-like. Most importantly, every certificate also has a message for parents and teachers, conveying the importance of the respective attribute/quality, and what they can do to nurture it.

Mother’s Pride is India’s most loved preschool, with more than 85 branches and 30,000 children of in the age group of 2-5 years. For the last two decades, every day at Mother’s Pride has been a celebration of childhood.

A pioneer in early education, Mother’s Pride strongly believes that no two children are alike, and every child is born unique and talented. It is very important for parents and teachers to identify and nurture the talents of children, and to continuously applaud them for their innate qualities.

To continue with the tradition and philosophy the preschool stands for, Mother’s Pride wanted to come up with something that appreciates and acknowledges every child, and makes him/her feel special and loved about what he/she is born with. Further, the objective was also to convey the importance of not comparing children with each other.