Direct > Use of Direct Marketing

MCWHOPPER

Y&R NZ, Auckland / BURGER KING / 2016

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Supporting Images
Case Film
Presentation Image

Overview

Credits

Overview

More Entries from Use of Print or Standard Outdoor in Direct

24 items

Grand Prix Cannes Lions
THE SWEDISH NUMBER

Travel, Transport & Leisure

THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION, INGO

(opens in a new tab)
Gold Cannes Lions
BREWTROLEUM

Food & Drinks

BREWTROLEUM

HEINEKEN, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
#DADDO

Fast Moving Consumer Goods

#DADDO

PANTENE, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
#OPTOUTSIDE

Retail, e-Commerce, Restaurants & Fast Food Chains

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

(opens in a new tab)
Gold Cannes Lions
SUGAR DETOX

Retail, e-Commerce, Restaurants & Fast Food Chains

SUGAR DETOX

INTERMARCHE, MARCEL

(opens in a new tab)
Gold Cannes Lions
MANBOOBS

Public Health & Safety

MANBOOBS

MACMA, DAVID

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Media: Large Scale

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Use of Print or Standard Outdoor

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
STRAIGHT OUTTA

Co-Creation & User Generated Content

STRAIGHT OUTTA

BEATS BY DRE, HUSTLE

(opens in a new tab)
Gold Cannes Lions
BREWTROLEUM

Acquisitions

BREWTROLEUM

HEINEKEN, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
MA PLACE EST DANS LA SALLE

Launch / Re-launch

MA PLACE EST DANS LA SALLE

PRODISS, FF PARIS

(opens in a new tab)
Gold Cannes Lions
SUGAR DETOX

Launch / Re-launch

SUGAR DETOX

INTERMARCHE, MARCEL

(opens in a new tab)
Gold Cannes Lions
VAN GOGH BNB

Experience Design

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

(opens in a new tab)
Gold Cannes Lions
#OPTOUTSIDE

Integrated Campaign led by Direct

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Direct

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
THE FAIREST NIGHT OF ALL

Food & Drinks

THE FAIREST NIGHT OF ALL

AB INBEV, DEL CAMPO SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
THE BABY STROLLER TEST-RIDE BY CONTOURS

Durable Consumer Goods

THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
VAN GOGH BNB

Travel, Transport & Leisure

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"

Dimensional Mailing

THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"

GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER, OGILVY GERMANY

(opens in a new tab)
Silver Cannes Lions
SUGAR DETOX

Use of Ambient Media: Small Scale

SUGAR DETOX

INTERMARCHE, MARCEL

(opens in a new tab)
Silver Cannes Lions
VAN GOGH BNB

Use of Ambient Media: Large Scale

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
LE BON

Use of Broadcast

LE BON

LIDL, INGO

(opens in a new tab)
Silver Cannes Lions
#DADDO

Use of Broadcast

#DADDO

PANTENE, GREY NEW YORK

(opens in a new tab)
Silver Cannes Lions
THE DAILY CATCH

Use of Print or Standard Outdoor

THE DAILY CATCH

METRO, SERVICEPLAN

(opens in a new tab)

More Entries from Y&R NZ

24 items

Grand Prix Cannes Lions
MCWHOPPER

Restaurants & Fast Food Chains

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Grand Prix Cannes Lions
MCWHOPPER

Use of Integrated Media

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
THE MCWHOPPER PROPOSAL

Creative Effectiveness

THE MCWHOPPER PROPOSAL

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Integrated Campaign

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Titanium Cannes Lions
MCWHOPPER

Titanium

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
DYING OLD

Fundraising & Appeals

DYING OLD

CANCER RESEARCH, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Guerrilla Marketing & Stunts

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Use of Print or Standard Outdoor

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
ACTUAL REALITY

Ambient Experiential & Immersive Digital

ACTUAL REALITY

JAGUAR, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Promo & Activation

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Direct

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
THE MCWHOPPER PROPOSAL

Creative Regional Effectiveness

THE MCWHOPPER PROPOSAL

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
PEACE DOVE

Retail, e-Commerce, Restaurants & Fast Food Chains

PEACE DOVE

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
PEACE FINGERS

Retail, e-Commerce, Restaurants & Fast Food Chains

PEACE FINGERS

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
OLIVE BRANCH

Retail, e-Commerce, Restaurants & Fast Food Chains

OLIVE BRANCH

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
MCWHOPPER

Co-Creation & User Generated Content

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
MCWHOPPER

Co-Creation & User Generated Content

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
MCWHOPPER

Special Build

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
ACTUAL REALITY

Interactive Outdoor Experiences

ACTUAL REALITY

JAGUAR, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
ACTUAL REALITY

Live Events

ACTUAL REALITY

JAGUAR, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
MCWHOPPER

Copywriting

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Bronze Cannes Lions
LIVING MEMORIES

Data Storytelling

LIVING MEMORIES

BRAKE NZ, Y&R NZ

(opens in a new tab)
Bronze Cannes Lions
WHAT SARAH SEES

Toiletries

WHAT SARAH SEES

SCHICK, Y&R NZ

(opens in a new tab)
Bronze Cannes Lions
WHAT KATE SEES

Toiletries

WHAT KATE SEES

SCHICK, Y&R NZ

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