Direct > Campaign

MCWHOPPER

Y&R NZ, Auckland / BURGER KING / 2016

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
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Presentation Image
Supporting Images

Overview

Credits

Overview

More Entries from Integrated Campaign led by Direct in Direct

24 items

Grand Prix Cannes Lions
THE SWEDISH NUMBER

Travel, Transport & Leisure

THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION, INGO

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Gold Cannes Lions
BREWTROLEUM

Food & Drinks

BREWTROLEUM

HEINEKEN, COLENSO BBDO

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Gold Cannes Lions
#DADDO

Fast Moving Consumer Goods

#DADDO

PANTENE, GREY NEW YORK

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Gold Cannes Lions
#OPTOUTSIDE

Retail, e-Commerce, Restaurants & Fast Food Chains

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

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Gold Cannes Lions
SUGAR DETOX

Retail, e-Commerce, Restaurants & Fast Food Chains

SUGAR DETOX

INTERMARCHE, MARCEL

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Gold Cannes Lions
MANBOOBS

Public Health & Safety

MANBOOBS

MACMA, DAVID

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Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Media: Large Scale

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
MCWHOPPER

Use of Print or Standard Outdoor

MCWHOPPER

BURGER KING, Y&R NZ

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Gold Cannes Lions
STRAIGHT OUTTA

Co-Creation & User Generated Content

STRAIGHT OUTTA

BEATS BY DRE, HUSTLE

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Gold Cannes Lions
BREWTROLEUM

Acquisitions

BREWTROLEUM

HEINEKEN, COLENSO BBDO

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Gold Cannes Lions
MA PLACE EST DANS LA SALLE

Launch / Re-launch

MA PLACE EST DANS LA SALLE

PRODISS, FF PARIS

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Gold Cannes Lions
SUGAR DETOX

Launch / Re-launch

SUGAR DETOX

INTERMARCHE, MARCEL

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Gold Cannes Lions
VAN GOGH BNB

Experience Design

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Gold Cannes Lions
#OPTOUTSIDE

Integrated Campaign led by Direct

#OPTOUTSIDE

REI, VENABLES BELL & PARTNERS

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Direct

MCWHOPPER

BURGER KING, Y&R NZ

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Silver Cannes Lions
THE FAIREST NIGHT OF ALL

Food & Drinks

THE FAIREST NIGHT OF ALL

AB INBEV, DEL CAMPO SAATCHI & SAATCHI

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Silver Cannes Lions
THE BABY STROLLER TEST-RIDE BY CONTOURS

Durable Consumer Goods

THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS, FCB CHICAGO

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Silver Cannes Lions
VAN GOGH BNB

Travel, Transport & Leisure

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"

Dimensional Mailing

THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"

GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER, OGILVY GERMANY

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Silver Cannes Lions
SUGAR DETOX

Use of Ambient Media: Small Scale

SUGAR DETOX

INTERMARCHE, MARCEL

(opens in a new tab)
Silver Cannes Lions
VAN GOGH BNB

Use of Ambient Media: Large Scale

VAN GOGH BNB

ART INSTITUTE OF CHICAGO, LEO BURNETT CHICAGO

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Silver Cannes Lions
LE BON

Use of Broadcast

LE BON

LIDL, INGO

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Silver Cannes Lions
#DADDO

Use of Broadcast

#DADDO

PANTENE, GREY NEW YORK

(opens in a new tab)
Silver Cannes Lions
THE DAILY CATCH

Use of Print or Standard Outdoor

THE DAILY CATCH

METRO, SERVICEPLAN

(opens in a new tab)

More Entries from Y&R NZ

24 items

Grand Prix Cannes Lions
MCWHOPPER

Restaurants & Fast Food Chains

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Grand Prix Cannes Lions
MCWHOPPER

Use of Integrated Media

MCWHOPPER

BURGER KING, Y&R NZ

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Gold Cannes Lions
THE MCWHOPPER PROPOSAL

Creative Effectiveness

THE MCWHOPPER PROPOSAL

BURGER KING, Y&R NZ

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Gold Cannes Lions
MCWHOPPER

Integrated Campaign

MCWHOPPER

BURGER KING, Y&R NZ

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Titanium Cannes Lions
MCWHOPPER

Titanium

MCWHOPPER

BURGER KING, Y&R NZ

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Gold Cannes Lions
DYING OLD

Fundraising & Appeals

DYING OLD

CANCER RESEARCH, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Guerrilla Marketing & Stunts

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Use of Print or Standard Outdoor

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
ACTUAL REALITY

Ambient Experiential & Immersive Digital

ACTUAL REALITY

JAGUAR, Y&R NZ

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Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Promo & Activation

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
MCWHOPPER

Integrated Campaign led by Direct

MCWHOPPER

BURGER KING, Y&R NZ

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Silver Cannes Lions
THE MCWHOPPER PROPOSAL

Creative Regional Effectiveness

THE MCWHOPPER PROPOSAL

BURGER KING, Y&R NZ

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Silver Cannes Lions
PEACE DOVE

Retail, e-Commerce, Restaurants & Fast Food Chains

PEACE DOVE

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
PEACE FINGERS

Retail, e-Commerce, Restaurants & Fast Food Chains

PEACE FINGERS

BURGER KING, Y&R NZ

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Silver Cannes Lions
OLIVE BRANCH

Retail, e-Commerce, Restaurants & Fast Food Chains

OLIVE BRANCH

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
MCWHOPPER

Co-Creation & User Generated Content

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
MCWHOPPER

Co-Creation & User Generated Content

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
MCWHOPPER

Special Build

MCWHOPPER

BURGER KING, Y&R NZ

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Silver Cannes Lions
ACTUAL REALITY

Interactive Outdoor Experiences

ACTUAL REALITY

JAGUAR, Y&R NZ

(opens in a new tab)
Silver Cannes Lions
ACTUAL REALITY

Live Events

ACTUAL REALITY

JAGUAR, Y&R NZ

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Silver Cannes Lions
MCWHOPPER

Copywriting

MCWHOPPER

BURGER KING, Y&R NZ

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Bronze Cannes Lions
LIVING MEMORIES

Data Storytelling

LIVING MEMORIES

BRAKE NZ, Y&R NZ

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Bronze Cannes Lions
WHAT SARAH SEES

Toiletries

WHAT SARAH SEES

SCHICK, Y&R NZ

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Bronze Cannes Lions
WHAT KATE SEES

Toiletries

WHAT KATE SEES

SCHICK, Y&R NZ

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