Richard House is London’s first Children’s Hospice and needs to raise £1.8 million each year, just to keep going. GO RED! is it’s largest annual fundraiser. Borne of the Children’s game Consequences the GO RED! identity is based in multiple images and words combined to create amusing and informative examples of how people might GO RED! We wanted to get involved in GO RED! and promote it amongst our industry. The question was how?

We wanted to see how we could encourage participation from the world of design and illustration.We had little or no budget to work with.We wanted to create as much impact, and raise as much money as possible.

The project has been featured on many design blogs, gaining a terrifically positive response and prints have been flying off the shelves.

3 body sections120 brilliant illustrators= 64,000 unique combinations= £3.8 million for Richard House= 2 year’s running costs covered= One simple idea for a great cause

What better way to get involved than to build on the spirit of the original identity and play a huge game of Consequences. We asked some of the top illustrators working today to contribute, each drawing a head, body, or legs, so we could play the game in aid of the charity. They donated their artwork and time for free. With 120 brilliant illustrators and 64,000 unique combinations, visitors to the website can create and order their own archival quality giclée print. But get in there quick as there is only one of each combination…