Social and Influencer > Other Interactive Digital Solutions
CONNECTING LIFELINES
DENTSU, Tokyo / HONDA / 2012
Awards:
Overview
Credits
Overview
Translation
March 11, 2011, North-Eastern Japan is rocked by a massive earthquake and tsunami. Traffic in and out of the region grinds to a complete halt.Within 20 hours after the earthquake, Honda quickly responded to the critical situation by providing road information collected real-time via the Internavi system installed on vehicles. By plotting these real-time data on a map, usable roads are visualised to the public.The information was distributed via the internet and through Google Maps.Through Honda’s speedy and timely response, Internavi contributed to rebuilding efforts by literally showing the road to recovery.
More Entries from Other Digital Channels in Social and Influencer
24 items
