Product Design Lions > Goods

NAMELESS PAINTS

DENTSU, Tokyo / KOKUYO / 2016

Awards:

Gold Cannes Lions
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Presentation Image
Scale Drawing

Overview

Credits

Overview

CampaignDescription

These paints are a new style of paint that allows you to find your own original colors while teaching the principle of color through the three principle color spheres.

Execution

Instead of naming the colors, we represent watercolors by using the combination of the three primary colors.

Implementation

It took a period of three years to develop. Research for ease of this paint use, we arrange some workshop for children.

Outcome

Despite the fact that it was sold only in Japan, it was featured in media around the world through word of mouth.Also,initial production run is sold out.

Synopsis

Assumptions and naming can lead to the loss of imagination.It can also have a bad effect on the imagination of children.

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