Product Design Lions > Impact

HERE ACTIVE LISTENING™: CHANGE THE WAY WE HEAR THE WORLD

DOPPLER LABS, San Francisco / DOPPLER LABS / 2016

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

CampaignDescription

We all hear the world differently. For some a screeching guitar is a great sound; for others it’s noise. Like taste and temperature, hearing is subjective, but until recently we never had a way to curate our own sonic environments. Here Active Listening changes that.

Bringing to life possibilities previously considered unachievable, Here breaks new ground for wearable technology by allowing users to harness their senses in a superhuman way. This has implications both for necessity and entertainment. With Here users can boost the bass at a concert and also amplify a conversation at a loud restaurant.

Inciting people to wear technology proudly on their body is a challenge, so we focused on designing not only innovative technology, but also a simple, easy-to-use product that provides a seamless user experience. Social integration is essential to Here’s success, which is why Here’s first mass consumer debut occurred at Coachella.

Execution

Here Active Listening is two truly wireless in-ear buds and an app (iOS, Apple Watch, and Android) that give you control over real-world sound. Powered by our proprietary, patented TrueEQ™ technology, Here gives you a volume knob, 5-band equalizer, layered sound effects, and preset filters for your ears. You can ‘Tune In’ to what you want to hear, and ‘Tune Out’ unwanted noise. Here enhances every live listening experience.

Here consists of a pair of earbuds that use Bluetooth to wirelessly connect to a smartphone app. A microphone on each Here earbud captures incoming sound waves, and proprietary technology can modify these sounds within the buds. Miniature speakers project the modified sound wave. At less than 30 microseconds, Here’s latency is undetectable to the human ear.

In addition to the buds and app, Here Active Listening includes a convenient carrying case that fits easily into your pocket or bag and holds two additional charges to ensure your buds are always ready to use. Here includes three ear bud sizes that provide a comfortable fit for 95% of ear sizes.

In early February 2016, Here began shipping to customers who purchased the product for $199.

Implementation

Here Active Listening is an elegant combination of hardware and software. Our product design and engineering teams work collaboratively to determine how each component of the system comes together. The result is a product that packages complex, sophisticated technology into a single device with a super small form factor and that’s very simple to use.

When we designed Here our goal was to not only design something aesthetically pleasing but to design a product that would be approachable and small enough to fit ears of all sizes. We chose the materials and colors to help make this advanced technology feel simple and practical in a broad range of use cases. We carefully studied these uses for the product to determine aspects like size, weight, storage, convenience, battery life, and charging. For example, we learned that a small, lightweight carrying case that quickly recharges the buds between uses is an optimal solution.

Outcome

Serving as our “concept car,” we produced 10,000 units of Here Active Listening to serve early customers, strategic partners, enthusiasts, and attendees of the 2016 Coachella music festival via an exclusive partnership. Here is our first digital product, and its main purpose is differentiation, foundation, and education. We’ll leverage our learnings from launching Here to improve our technology and incorporate new features into future versions. Here began shipping in early February 2016.

Due to strong interest, we’ve opened a waitlist on our website, which has reached 80,000 members. Since its launch Here has been named a TIME Magazine “Best Invention of 2015” and an Inc Magazine “Game-Changing Invention of 2015.” Here won “Best of Show” and “Best Music & Audio Innovation” at the 2016 SXSW Innovation awards. Additionally, numerous media outlets, including USA Today, Mashable, CNET, Billboard, and Fast Company have praised Here after its first demos.

Synopsis

Here Active Listening™ changes the way we hear the world through innovations at both the technological and social levels. Here Active Listening is two wireless in-ear buds and an app that give people the power to control any audio environment. Here enables people to harness the power of sound and personalize how they hear the world.

Founded in 2013, Doppler Labs is on a mission to create wearable technology that makes computing more immersive and human. In the near-term Doppler Labs is focused on "hearables," wearable technology for the ears that optimizes the way we hear the world. The company launched Here Active Listening in June 2015 as the first step towards its long-term vision of putting a computer, speaker, and mic in everyone’s ears to enable true on-body computing.

To help achieve this vision, Doppler Labs has raised over $40 million USD from prominent investors.

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