We all hear the world differently. For some a screeching guitar is a great sound; for others it’s noise. Like taste and temperature, hearing is subjective, but until recently we never had a way to curate our own sonic environments. Here Active Listening changes that.

Bringing to life possibilities previously considered unachievable, Here breaks new ground for wearable technology by allowing users to harness their senses in a superhuman way. This has implications both for necessity and entertainment. With Here users can boost the bass at a concert and also amplify a conversation at a loud restaurant.

Inciting people to wear technology proudly on their body is a challenge, so we focused on designing not only innovative technology, but also a simple, easy-to-use product that provides a seamless user experience. Social integration is essential to Here’s success, which is why Here’s first mass consumer debut occurred at Coachella.

Here Active Listening is two truly wireless in-ear buds and an app (iOS, Apple Watch, and Android) that give you control over real-world sound. Powered by our proprietary, patented TrueEQ™ technology, Here gives you a volume knob, 5-band equalizer, layered sound effects, and preset filters for your ears. You can ‘Tune In’ to what you want to hear, and ‘Tune Out’ unwanted noise. Here enhances every live listening experience.

Here consists of a pair of earbuds that use Bluetooth to wirelessly connect to a smartphone app. A microphone on each Here earbud captures incoming sound waves, and proprietary technology can modify these sounds within the buds. Miniature speakers project the modified sound wave. At less than 30 microseconds, Here’s latency is undetectable to the human ear.

In addition to the buds and app, Here Active Listening includes a convenient carrying case that fits easily into your pocket or bag and holds two additional charges to ensure your buds are always ready to use. Here includes three ear bud sizes that provide a comfortable fit for 95% of ear sizes.

In early February 2016, Here began shipping to customers who purchased the product for $199.

Serving as our “concept car,” we produced 10,000 units of Here Active Listening to serve early customers, strategic partners, enthusiasts, and attendees of the 2016 Coachella music festival via an exclusive partnership. Here is our first digital product, and its main purpose is differentiation, foundation, and education. We’ll leverage our learnings from launching Here to improve our technology and incorporate new features into future versions. Here began shipping in early February 2016.

Due to strong interest, we’ve opened a waitlist on our website, which has reached 80,000 members. Since its launch Here has been named a TIME Magazine “Best Invention of 2015” and an Inc Magazine “Game-Changing Invention of 2015.” Here won “Best of Show” and “Best Music & Audio Innovation” at the 2016 SXSW Innovation awards. Additionally, numerous media outlets, including USA Today, Mashable, CNET, Billboard, and Fast Company have praised Here after its first demos.