Spikes Asia

Gululu - Pet In A Bottle

CHEIL, Beijing / BOWHEAD TECHNOLOGY / 2016

Case Film
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Overview

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Credits

Overview

Background

More than 50% of kids do not drink enough water for optimal brain and body function, and nearly 25% of kids only drink sugary beverages, not plain water. Parents’ first priority is their children’s health and well being, yet they struggle to convince their kids to maintain healthy hydration.

Gululu helps teaching kids healthy hydration habits that last a lifetime!

Gululu is a water bottle that has an imbedded screen and integrated animated game that encourages kids to drink a healthy amount of water. A child will choose one of 5 virtual water pets, and as he or she drinks, the pet will evolve and interact with the child through the touch and shake sensors on the bottle. Kids can add friends to their Gululu network so that their virtual pets interact with each other, and kids can compare their progress toward their gaming and hydration goals.

Execution

We will launch sales through Kickstarter on May 3rd, and will follow up with a campaign on Indiegogo in July. Immediately following these, we will begin direct sales through our own website, and will also distribute to our retail partners. We anticipate that we will sell 700+ units through Kickstarter, 1500+ through Indidgogo, and 150,000 additional units through our retail partners through the end of 2016.

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8 items

1 Cannes Lions Award
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Fursat / Shot on iPhone 14 Pro

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