Cannes Lions
CHEIL, Beijing / BOWHEAD TECHNOLOGY / 2016
Overview
Entries
Credits
Description
Gululu uses an imaginative story and child-centered gaming techniques to turn something that is normally boring into something FUN! Gululu takes away parents’ frustration of having to goad their children to drink enough water (and to not drink sugary beverages), and inspires kids to develop healthy habits that will persist beyond childhood using a smarter-than-smart water bottle + cloud-based app developed by Bowhead Technology.
Execution
We will launch sales through Kickstarter on May 3rd, and will follow up with a campaign on Indiegogo in July. Immediately following these, we will begin direct sales through our own website, and will also distribute to our retail partners. We anticipate that we will sell 700+ units through Kickstarter, 1500+ through Indidgogo, and 150,000 additional units through our retail partners through the end of 2016.
Outcome
In our previous quantitative survey, 88% of our target millennial parents expressed strong purchase intent. Gululu interactive bottles have been distributed to nearly 100 pilot users in Taiwan, Shanghai, Beijng, San Franciso Bay Area and New York since March. Bowhead Technology who made Gululu Interactive Bottles also has accumulated orders from resellers adding up to over USD 100K. Further sales will be expected from its KickStarter campaign coming in late May.
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