The Italian educational system provides the same teaching style for millions of children, exposing them to unnecessary failures, ignoring individual learning capabilities and cultural differences. Private schools, instead, encourage ‘Multiple-intelligence’ thanks to customized learning-paths. A similar approach requires the possibility to support every child individually, even in crowded learning environments (avg. Italian class has 25-28 kids).

Our strategy was to showcase how the generation of Italian Digital Artisans, we are fostering with the 2015 Samsung Maestros Academy Master’s Degree initiative, is able to support children in expressing their unique potential, elevating Samsung brand to a visionary innovator for mankind’s sake.

Along with a young Digital Artisan – attending Samsung Maestros Academy Master’s Degree Course – we have created Samsung Smart Play-Board, the first smart-tool for recognizing and developing the unique potential of every child, by tracking children’s actions and sending valuable information to educators and parents via smartphone.

The first step to turn individual learning-paths into a feasible best-practice in every Italian school.

Macerata University – a leading worldwide center for Multiple-Intelligence studies – has reviewed and endorsed the project, starting a beta-testing phase in Italian pre-schools and a co-generation process with professors and students from the Department of Humanities, and taking Samsung Smart Play-Board to the next level.

The sooner Italian schools get the chance to adopt Samsung Smart Play-Boards, the sooner they will hit the target of reducing the number of unnecessary failures for children, a cornerstone in developing strong self-esteem.

Samsung Smart Play-Board is the first smart-device to provide insights about a child’s own potential, thanks to a modular wooden-interface that children can play with, and a technological heart that tracks children’s actions and sends valuable information to educators and parents via smartphone. The two parts work in unison to assess which intelligences the child is expressing the most, providing tailor-made suggestions thanks to a crowd-generated database of educational-activities. An Open Research Platform enabled by a digital mobile platform, allowing teachers, families, and researchers to combine their efforts, under the scientific coordination of the Department of Humanities of Macerata University.

Samsung Smart Play-Board is a game-changer for the world of education that has immediately triggered a great conversation on traditional and social media, especially after the press conference at the 2015 Milan Design Week. The result was an increased brand-perception and consumer awareness among several target audiences, including young families and young adults; two important Italian target-audiences. Macerata University expressed a deep interest right after the first early presentation, becoming the official Scientific endorser of the project. Thanks to this partnership, the first release of Samsung Smart Play-Boards is being tested in several Italian pre-schools, under the scientific endorsement of Macerata University, hugely increasing the value and the meaningfulness of the whole project. As part of Samsung Maestros Academy Master’s Degree initiative, the project contributed to generate a +300% interaction-rate on social networks compared to IED benchmarks and a +10% compared to Samsung ones, reinforcing brand penetration among young audiences.