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LEO BURNETT, Milan / MONTBLANC / 2012
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The Beauty of a Second is an online tribute to celebrate the 190th anniversary of Nicolas Rieussec's invention of the chronograph, and the luxury Montblanc chronographs named after him.
We created an online contest www.montblanc-onesecond.com where everyone – professionals, amateurs, cell-phone camera enthusiasts – was invited to enter a one-second-long video.Online, users could also paste and edit the second-long videos of their choice using a dedicated application containing different music scores. The best one-second video and one-minute playlist (like the dials on a chronograph) have both been selected and awarded by Wim Wenders.
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