The role of digital was to connect people live with the Skate Pinball machine and share their experience via social media, whether they were spectators or riders. Prior to launch, webisodes kept people up-to-date with the design-and-build of the park. Then once live, online visitors could explore the machine, uncover the best combos, view high scores, and watch the live video stream from the park.

Riders at the park could activate the Halo. 21 cameras in a 6m suspended ring captured 360˚ videos of riders mid trick and uploaded them instantly to the website for people to 'like' and share. JUDGES: case film works better with Internet Explorer.