Print and Publishing > Print
COLENSO BBDO, Auckland / MARS / 2017
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It can be hard on parents when their kids leave home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents.
To create the print campaign we recreated old family photos. But in each photo the kids had been replaced by dogs. The print campaign drove lonely parents to replacethem.co.nz. Here they could match the characteristics of their child who had moved out with a dog longing for a home.
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