Print and Publishing > Print

REMBRANDT

OGILVY & MATHER, Chicago / SC JOHNSON / 2017

Awards:

Gold Cannes Lions
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Overview

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Overview

EntrySummary

Portraits Completed. The most famous portraits ever painted have one thing in common: they only show iconic, inspiring people from the waist up. At KIWI® we have a different idea of greatness; we believe it starts from the ground up. That's why we decided to create the ‘missing’ bottom halves of 10 masterpiece portraits. Shoes became the main characters of the newly painted bottoms. The whole experience aimed to convey the message that KIWI®, the world’s number one shoe care brand, is fully committed to providing products of the highest quality.

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