Outdoor > Billboards & Street Posters

BORDERS RIO BRAVO

OGILVY & MATHER, Mexico City / AEROMEXICO / 2017

Awards:

Gold Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

EntrySummary

In a moment when segregation and xenophobia is a primary topic in the headlines of every news outlet, Aeromexico, the Mexican airline devoted to uniting Mexicans with the whole world, launches “Borders”: a stand against those lines that divide people, geographically and philosophically.

Translation

We took satelital images of three of most important borders of Mexico and USA: Rio Colorado, Rio Bravo and Ciudad Juarez, to show how Aeromexico keeps crossing borders to unite Mexicans with the world.

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