The Nike Unlimited Stadium.

The first full-size LED running track. The world’s most innovative training environment.

It takes runners data—lap time, speed, lap count, etc—and turns it into an digital avatar displayed onscreen that you can actually run against, and train with. Avatars are best in this case, because as actual runners told us, while you can run against track lights, or even drones, nothing simulates actual competition as much as an actual antropomorphic representation of you.

This core experience was the foundation for the entire structure which became the world's first full-size LED Running Track, and the world's most innovative training environment.

A runner’s greatest competition—which either makes him quit early, or run farther—is himself. We brought this to life and made it an actual experience, through the Unlimited Stadium.