Outdoor > Digital Outdoor
PROXIMITY MADRID / BIJOUX INDISCRETS / 2017
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Overview
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BriefExplanation
EntrySummary
22.5% of Spanish women have never or almost never managed to achieve an orgasm during sexual intercourse and most of them feel such pressure to reach orgasm or to reach it in the way their male partners are expecting that 52% of women occasionally end up faking orgasms and 11.8% always fake them.
Why? A huge number of articles and studies show that the image we have of sex is completely distorted by what we have seen in the media, especially in porn movies. 63% of women believe we have an unrealistic image of sex and 49% believe they did not get enough sex education when they were young.
We found that sound is one of the aspects of sexual life most affected by false beliefs and prejudices. Realising sound was a powerful creative asset, we decided to use it as the main basis of our campaign to empowering women.
Translation
The Library of Real Orgasms invite everyone to record, listen and share the sound of a real orgasm. Cutting-edge technology on the website then transformed the sound into “Data Art”, a unique and customised artwork for every participating woman.
With all this “Data Art” we created an exhibition that is touring the world's greatest cities and which will culminate at the New York Museum of Sex. It consists of a sample of the more than 750 orgasms we have received from 51 countries, including the real orgasm from one of Spain’s best porn stars and feminist director, Amarna Miller. For her orgasm, the only one in the library that is not anonymous, we created an interactive poster that allows you to listen to it with the simple stroke of a finger, and it is the star piece in the exhibition.
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