In a study we conducted for the campaign, we found that sound is one of the aspects of sexual life most affected by false beliefs and prejudices. Realising sound was a powerful creative asset, we decided to use it as the main basis of our campaign.

So we invited anonymous women to share something as personal and as intimate as the sound of their own orgasms. We wanted to give a voice to “the diversity of female pleasure” and show that sex is pluralistic, with plenty of nuances, utterly different to the version depicted by the media.

To this end we created the Library of Real Orgasms, www.orgasmsoundlibrary.com, a place where everyone is invited to record the sound of a real orgasm and share it anonymously.

We build our proprietary report “Fiction vs. Reality in Sex” and were the basis for our website: www.orgasmsoundlibrary.com.

Cutting-edge technology on the website transformed the sound into “Data Art”, a unique and customised artwork for every participating woman: the sound wave from the real orgasm were converted into a recording line and drawing a circle whose size depends on sound duration. The colors are selected from the frequency; movement is related to gain and loss. The direction and velocity depend on the average length on the sound wave.

To raise awareness, we created an exhibition that is touring the world's greatest cities and which will culminate at the New York Museum of sex. It consists of a sample of the more than 750 real orgasms we have received from 51 countries, including an interactive poster that allows you to listen to it with the simple stroke of a finger.

Since its launch, more than 750 anonymous women from 51 different countries recorded and uploaded their orgasms.

The Orgasm Sound Library receives 50,000 visits every month, converting the website into a resource for co-creation and consumption of content with 3,000,000 plays.

The campaign has appeared in 180 national and international media outlets, as well as numerous blogs and digital platforms, reaching estimated coverage of 20,2 million impacts, with an equivalent value in earned media of EUR2,246,980.

We reached 2,838,534 users with the hashtag #OrgasmosReales, opened up the debate that remains alive to this day.

The #OrgasmosReales hashtag served as a common thread for an intense conversation about the taboos surrounding female sexuality: exactly the objective we were looking for with the campaign.

750 real orgasms sounds have been donated to the main professional sound libraries and are now available to the world’s biggest film and fiction studios.