Bijoux Indiscrets is a brand that originates and produces high quality erotic toys and accessories with a chic design. These products are mainly created to meet the aesthetic tastes and preferences of women.

22.5% of Spanish women have never or almost never managed to achieve orgasm during sexual intercourse and most of them feel such pressure to reach orgasm or to reach it in the way their male partners are expecting that 52% of women occasionally end up faking orgasms and 11.8% always fake them.

Why? A huge number of articles and studies show that the image we have of sex is completely distorted by what we have seen in the media, especially in porn movies. 63% of women believe we have an unrealistic image of sex and 49% believe they did not get enough sex education when they were young.

Our project started with a huge study investigating how tradition, education and the media affect our beliefs and behaviours towards sex, with a representative sample of 1,565 Spaniards participating. These results were use to build our proprietary report “Fiction vs. Reality in Sex” and were the basis for our website: www.orgasmsoundlibrary.com.

Cutting-edge technology on the website then transformed the sound into “Data Art”, a unique and customised artwork for every participating woman. With all this “Data Art” we built a diverse sound gallery that paid homage to the sound of real female pleasure.

This “Data Art” was the main tool to spread the word on social media and to ensure the whole project remained on its social track.

Visitors were encouraged to create a response to our campaign by uploading their own orgasm or by taking part in the conversation by sharing “Data Art” in their social media profiles.