Tovaritch! premium Russian vodka is the most garlanded vodka in the world, having won more than 72 prizes for its quality. But nobody knows about it. It is the great unknown vodka. This is why we have embarked on a worldwide launch campaign in places as different as South Africa, the Czech Republic and Ibiza. We created the Never Drink Alone concept and used the icons of its corporate identity: the Tovaritch! matryoshka dolls to convey the message to the world.