22.5% of Spanish women never or almost never achieve orgasm during sexual intercourse and most of them feel such pressure to reach orgasm or to reach it in the way their male partners are expecting that 52% end up faking it sometimes and 11.8% always fake it. Of course, 84% Spanish men never notice this.

Why? A huge number of articles and studies show that the image we have of sex is completely distorted by what we have seen in the media, especially in porn movies. 63% of women believe we have an unrealistic image of sex and 49% believe they did not get enough sex education when they were young.

Porn is the main source of sex education in Spain and, despite the fact that we all agree what we see in porn movies is not real sex, Spanish society is suppressed by so many taboos that the situation ends up affecting our sexual health, especially among women.

We invited anonymous women to share something as personal as the sound of their real orgasms. We wanted to give voice to the diversity of female pleasure and show that sex is plural, with a wide range of shades, unlike the way it is portrayed in the media.

To do so, we created the Library of Real Orgasms, www.orgasmsoundlibrary.com, a place where everyone is invited to record the sound of a real orgasm and share it anonymously. Cutting-edge technology on the website also transformed the sound into Data Art, a unique and customised piece of art for every single participating woman. With all these works we built a sound gallery to paid homage to the sound of real female pleasure.

These Data Artworks were also the main tool to spread the word on social media and an elegant solution to ensuring the whole project kept on its social track.

More than 100 anonymous women recorded and uploaded their orgasms during the first week.

The orgasms were listened more than 110,000 times over the first five days.

We reached 1,838,534 users with the hashtag #OrgasmosReales in the first week, opened up the debate that remains alive to this day.

134 domestic media outlets picked up the campaign, extending the debate to Spanish society at large.

10,000,000 people were reached by publicity, meaning an earn media value of €1,246,980

Stemming from the initiative a documentary on the subject was produced, enabling deeper exploration of the way in which fiction has influenced our sexual behaviour.

The project aim is to show that female sexual pleasure is diverse and truly different to the one shown on films and fiction, trying to empower women about sexual health. It's created from an actual research with more than 1500 participants around Spain. It has created a social conversation and a debate about sexual stereotypes linked with gender issues.

Bijoux Indiscrets decided to focus on extending the conversation about real sex. Its goal is to change our attitudes and behaviours by initiating an honest dialogue about sex and investigating how these conversations could lead to an improvement of our collective sexual lives.

We would like to break taboos and prove that real sex is actually different to the one depicted in movies in the belief that talking about it is the only way to make progress. Taking the insight “I believe sex is not as shown on TV” we created our strategy: to develop a campaign in favour of real sex to show how really talking about it would mean changing society.

We decided to harness the powerful creative asset of sound as the main component of our campaign because, from research we conducted, that is the aspects of sexual life most affected by false beliefs and prejudices.

Bijoux Indiscrets is a brand that designs and produces high quality erotic toys and accessories with a chic design. These products are created mainly to meet the aesthetic tastes and preferences of women.

Since being founded in 2006, Bijoux Indiscrets has set out to break the taboos in consumers’ mind regarding the design of erotic products and to improve sexual lives in an elegant, seductive and emotional way. Bijoux Indiscrets focuses mainly on the needs and desires of women, who are usually the object and not the subject of this category.

Bijoux Indiscrets is a brand committed to women’s empowerment and education on the sexual aspects of their lives.