In a study we conducted for the campaign, we found that sound is one of the aspects of sexual life most affected by false beliefs and prejudices. Realising sound was a powerful creative asset, we decided to use it as the main basis of our campaign.

So, we invited anonymous women to share something as personal and as intimate as the sound of their own orgasms. We wanted to give a voice to “the diversity of female pleasure” and show that sex is pluralistic, with plenty of nuances, utterly different to the version depicted by the media.

To this end we created the Library of Real Orgasms, www.orgasmsoundlibrary.com, a place where everyone is invited to record the sound of a real orgasm and share it anonymously.

We build our proprietary report “Fiction vs. Reality in Sex” and were the basis for our website: www.orgasmsoundlibrary.com.

Cutting-edge technology on the website transformed the sound into “Data Art”, a unique and customised artwork for every participating woman: the sound wave from the real orgasm were converted into a recording line and drawing a circle whose size depends on sound duration. The colors are selected from the frequency; movement is related to gain and loss. The direction and velocity depend on the average length on the sound wave.

To raise awareness, we created an exhibition that is touring the world's greatest cities and which will culminate at the New York Museum of sex. It consists of a sample of the more than 750 real orgasms we have received from 51 countries, including an interactive poster that allows you to listen to it with the simple stroke of a finger.

Since its launch, more than 750 anonymous women from 51 different countries recorded and uploaded their orgasms.

The Orgasm Sound Library receives 50,000 visits every month, converting the website into a resource for co-creation and consumption of content with 3,000,000 plays.

The campaign has appeared in 180 national and international media outlets, as well as numerous blogs and digital platforms, reaching estimated coverage of 20,2 million impacts, with an equivalent value in earned media of EUR2,246,980.

We reached 2,838,534 users with the hashtag #OrgasmosReales, opened up the debate that remains alive to this day.

The #OrgasmosReales hashtag served as a common thread for an intense conversation about the taboos surrounding female sexuality: exactly the objective we were looking for with the campaign.

750 real orgasms sounds have been donated to the main professional sound libraries and are now available to the world’s biggest film and fiction studios.

This campaign is all about supporting Spanish women, a wide-ranging and large target group, to spread the word about how the media and movies are depicting an unrealistic view of sex and how this is harmful to our sexual lives as a group.

We created a Library of Real Orgasms, making the sounds of real orgasms available, and encouraged people to share them and activate the conversation.

More than 750 anonymous women from 51 different countries uploaded their orgasm. The website receives 50,000 visits every month, converting it into a resource for co-creation and consumption of content with 3,000,000 plays.

We would like to break taboos and prove that real sex is different to the one portrayed in movies. Our strategy: to develop a battle cry in favour of real sex based on the conviction that talking about it would mean a change in society.

So, we invited anonymous women to share something as intimate as the sound of their own orgasms. Cutting-edge technology on the website then transformed the sound into “Data Art”, a unique and customised artwork for every participating woman, printable and shareable on social media.

With all this “Data Art” we built a diverse sound gallery that paid homage to the sound of real female pleasure. “Data Art” was the main tool to spread the word on social media and to ensure the whole project remained on its social track, responding to the taboo with conversation and avoiding the social media censorship.

22.5% of Spanish women never or almost never reach orgasm during sex. Many feel so pressured to achieve orgasm in the way their masculine partners are expecting, that 52% end up faking it.

Why? A huge number studies show that the image we have of sex is completely distorted by what we have seen in the media, especially in porn movies. 63% of women believe we have an unrealistic image of sex and 49% believe they did not get enough sex education when they were young.

This situation not only brings to light the difference between fiction and reality, but also uncovers the many prejudices around sexuality, especially female sexuality. Bijoux Indiscrets, a brand committed to empowering women wanted to show that real sex is different from sex in the movies, and talking about it is the only way to make that happen. This challenge comes with significant obstacles.