Cannes Lions

Borders

OGILVY & MATHER, Mexico City / AEROMEXICO / 2017

Presentation Image
Digital Proof JPG
Film

Overview

Entries

Credits

Overview

Description

In the film, Aeromexico shows that those borders (religion, sexual orientation, nationality, etc.) on land may separate humanity, but in the sky, they don’t exist.

Execution

The film was launched on social medias such as Youtube and Facebook. During a period of one month, the film was viewed more than one million times, also reaching principal news media such as CNN, among others.

Outcome

15.6 millions of impressions.

132% grow on engagement.

More than 62K hours of brand exposure.

Similar Campaigns

12 items

1 Cannes Lions Award
People are The Places

AEROMÉXICO, Mexico city

People are The Places

2019, AEROMEXICO

(opens in a new tab)