Cannes Lions
OGILVY & MATHER, Mexico City / AEROMEXICO / 2017
Overview
Entries
Credits
Description
In the film, Aeromexico shows that those borders (religion, sexual orientation, nationality, etc.) on land may separate humanity, but in the sky, they don’t exist.
Execution
The film was launched on social medias such as Youtube and Facebook. During a period of one month, the film was viewed more than one million times, also reaching principal news media such as CNN, among others.
Outcome
15.6 millions of impressions.
132% grow on engagement.
More than 62K hours of brand exposure.
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