We make Edeka’s lonely grandpa an offer he cannot resist. Instead of waiting for his family to visit him he takes the train. For only 19 euros.

We photoshopped Edeka’s grandpa into a photo of one of our dining cars and made him an offer: Dear Grandpa, don’t wait for them to visit you. We posted this picture on Facebook and

Twitter.

Our posting went viral directly. Nearly all German magazines reported on this posting. Our posting earned more than 26.000 likes and 1.800 shares. With only 1 Facebook posting we generated 10,3 million media contacts and could sell thousands of 19 Euro tickets.