Cannes Lions

Dear Grandpa

OGILVY GERMANY, Frankfurt / GERMAN RAIL / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

We make Edeka’s lonely grandpa an offer he cannot resist. Instead of waiting for his family to visit him he takes the train. For only 19 euros.

Execution

We photoshopped Edeka’s grandpa into a photo of one of our dining cars and made him an offer: Dear Grandpa, don’t wait for them to visit you. We posted this picture on Facebook and

Twitter.

Outcome

Our posting went viral directly. Nearly all German magazines reported on this posting. Our posting earned more than 26.000 likes and 1.800 shares. With only 1 Facebook posting we generated 10,3 million media contacts and could sell thousands of 19 Euro tickets.

Similar Campaigns

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Shortlisted Cannes Lions
ESCAPE

OGILVY GERMANY, Frankfurt

ESCAPE

2024, GERMAN RAIL

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