Create a new brand (symbol) for the Ceasar Park Hotel restauramt – São PauloThe brand should be modern, cosmopolitan, contemporaneous and tenuously Brasilian. Besides the creation of the brand, the creation of the menu was also required. The menu should be innovative and easy to handle.

Inspired in the 27 Brazilian states, the new brand represents the Brazilian hospitality in welcoming every and any foreigner.What is the colouring for? What does it mean?The miscegenation, cultural diversity inclusively inside the own country, the meeting of this culture globalisation at the hotel.The dimensions of the strips were inspired in the density of population from each Brazilian state. For the menu, White and Black were chosen so that the male and female menu could be distinguished. The Black menu are handed to the men and the White to the women.