Eurobest

Dear Grandpa

OGILVY GERMANY, Frankfurt / GERMAN RAIL / 2016

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

The Christmas commercial #heimkommen (coming home) by German food retailer Edeka has gone viral. We wanted to ride the wave and also create a viral.

Execution

We photoshopped Edeka’s grandpa into a photo of one of our dining cars and made him an offer: Dear Grandpa, don’t wait for them to visit you. We posted this picture on Facebook and

Twitter.

Similar Campaigns

12 items

1 Cannes Lions Award
Escape

OGILVY GERMANY, Frankfurt

Escape

2023, GERMAN RAIL

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