OGILVY GERMANY, Frankfurt / GERMAN RAIL / 2016
The Christmas commercial #heimkommen (coming home) by German food retailer Edeka has gone viral. We wanted to ride the wave and also create a viral.
We photoshopped Edeka’s grandpa into a photo of one of our dining cars and made him an offer: Dear Grandpa, don’t wait for them to visit you. We posted this picture on Facebook and