Eurobest

THE TANGIBLE MANNER

ENJIN, Tokyo / ALL NIPPON AIRWAYS / 2017

Film

Overview

Entries

Credits

Overview

Description

DOU is the way of life that comes close to reaching the essence of existence in pursuit of one’s own field.

The ultimate goal of Japanese martial art such as judo, kyudo, kendo, karatedo and iaido is not only to acquire the techniques, but also to constantly train the body and spirit in building character.

The ultimate purpose of Japanese traditional performing/fine arts such as shodo, nihon-buyo, sado and noh is not simply to acquire the forms, actions, and manners of these artistic skills, but also to bring devotion to the ceaseless pursuit of perfect beauty.

In our content, we focused on Japanese traditional martial arts and performing/fine arts to help pass along these intangible cultural assets to new generations in a “tangible” manner.

We selected 9 representative Japanese martial arts and traditional performing/fine arts, then tried to visualize the performance of masters in a database of 4D Views.

Similar Campaigns

12 items

1 Spikes Asia Award
GAME CHRONICLE

ENJIN, Tokyo

GAME CHRONICLE

2021, ALL NIPPON AIRWAYS

(opens in a new tab)