We developed an original invitation portal site to have users invite someone special on a trip. You can create your one and only “invitation drama” by typing your name, invitee’s name, destination and your message. To boost the spread, an original URL is issued to each drama that can be sent to others through email and social media. We built a structure to have the viewers actually purchase the tour right after watching the drama.

Launch of the website.Announcement in associated organizations mail magazines, along with the official release from ANA.The communication spread as a chain. The inviter creates his/her own "invitation drama" and sends it to the invitee, leading the invitee to become the next inviter.

313,516 "invitations dramas" were born throughout the campaign.