We teamed up with mobile-technologists and Emirates NBD’s data and product developments teams to create Every Step Counts: A first-of-its-kind savings and health initiative to incentivize the nation into better financial and physical shape.

By offering increased interest based on the movement of an individual. Upon signing up to the Emirates NBD Fitness Account, people were asked to download a custom-built fitness app. A step-tracker designed to track every step you make that was linked directly to the individuals Fitness Account, which would then convert every step you take, into a higher interest rate.