Cannes Lions
DENTSU PLUS, Bangkok / WORLD CO. / 2016
Overview
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Description
TRIPS is a popular Thai travel magazine that sports a wealth of articles, information and carefully crafted travel itineraries designed to inspire readers to go out and see the world.
These executions dramatize the boring, repetitive nature of day-to-day life with a stylized road that runs in an infinite loop – from home to work to malls - then back to home again. This endless, pointless and boring journey is a metaphor for a life devoid of travel. Happily, Trips Magazine may give you the inspiration you need to escape the same cycle of boredom.
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