Cannes Lions

CLOTHING

HAKUHODO KETTLE, Tokyo / WORLD CO. / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The 3-D vision presents a supermodel that dresses up in the clothing of your choice, up to 12 stylish ways of your choosing. 'The virtual dress up show' comes with a handy touch panel allowing the user to change the model's clothing in any way they like.

Outcome

64 media networks including TV, newspapers, and fashion magazines covered it, and gave the advertising coverage of over $30 thousand. It appeared in local newspapers, internet news, and personal weblogs increasing the number of the customers and sales by 150% within 4 days.

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