Social and Influencer > Craft
ALL IS NOT LOST
HAKUHODO, Tokyo / GOOGLE / 2012
Awards:
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Develop a music video unlike any other. In the contents, you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message-cards and videos are generated, which users can share with the world. The result: we created a massive buzz in over 200 countries and areas, drove Chrome usage and were nominated at the 54th Grammy Awards.
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