One in four people infected with HIV don't know it. Rapid HIV testing differs from conventional HIV, allowing results in less than 30 minutes, and can be done in one visit by AIDES militants.How to promote the new HIV rapid testing?It only takes a finger to get done, and to administer a rapid AIDS test by sampling a drop of blood on top of your fingertip, with result in less than 30 minutes.

To bring this simple concept to life, we imagined SEXY FINGERS, a sexy and hot campaign that’ll groove for the summer, all promoted by a music video.