Cannes Lions

RAPID HIV TESTING

JWT, Paris / AIDES / 2012

Awards:

1 Silver Cannes Lions
Presentation Image
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

In France, branded content is strictly regulated on TV, but not on the web.

Execution

It only takes a finger to get it done,… and to administer a rapid AIDS test by sampling a drop of blood on top of your fingertip, with result in less than 30 minutes.

To bring this simple concept to life, we imagined 'Sexy Fingers', a sexy and hot campaign that’ll groove for the summer.Let your fingers get busy, and play. And get all the links to information on AIDS and the new HIV rapid testing centres managed by the AIDES team throughout France.

Outcome

The video hit 700,000 views; the app was downloaded more than 30,000 times. Big French media, and hundreds of blogs around the whole world covered the news of the new rapid testing for aids. In France, the new rapid testing increased by 300% after the campaign.

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