Radio and Audio > Radio Entry

DIRECT TV

JWT, New York / JETBLUE / 2006

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)

Overview

Credits

Overview

BriefExplanation

The customer service operators at JetBlue are known as the fuzzy slipper brigade. Not only because they work from home in their slippers but also for their reputation as the most helpful and kind customer service people in the business. We decided to put them to the test. This campaign is made up of actual calls to 1-800-JETBLUE. The caller is the copywriter working without scripts, just simple starting points. And the fuzzy slipper brigade has no clue they’re being recorded, they’re just doing their job. What other airline would put their customer service people on the radio?

ScriptInEnglish

SFX: Sound of phone dialingFVO: JetBlue, how can I help you?MVO1: My sister was telling me whenever you fly with JetBlue every flight comes with free DirecTV.

FVO: Yeah.MVO1: Where do I pick that up at? Do I have to bring a truck or…FVO: Are you serious?MVO1: Yeah.FVO: (Pauses) Oh...Okay the free DirecTV means you get a TV on the back of your chair. So you don’t take it home with you.

MVO1: Oh, oh, oh okay. I feel a little silly now.FVO: That’s okay, Maybe just when she said it you just misunderstood.MVO1: Yeah I guess I did.MVO2: (in the background) Do you still need the truck?MVO1: Hold on. (To friend) Nah, it’s cool, it’s not like that. (Back to operator) Sorry about that.

FVO: Hey I wish we could give away…MVO1: No, no, getting a free TV would’ve been cool but just having it on the plane is not that bad either.

FVO: No it’s not and don’t feel silly. That’s just an easy thing to misunderstand.MVO1: Thank you for your helpFVO: Thank you for calling JetBlue today.SFX: Sound of a jetANN: Dear Richmond, how 'bout a big leather seat with 36 channels of free DirectTV? Contact us at 1-800-JetBlue or at JetBlue.com to book flights to New York and Boston. Sincerely JetBlue

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