Social and Influencer > Craft
OBSESSED WITH SOUND
TRIBAL DDB AMSTERDAM, Amstelveen / PHILIPS / 2012
Awards:
Gold Cannes Lions
Overview
Credits
Overview
Translation
To demonstrate that Philips is ‘Obsessed with sound’ and claim that you can hear every detail with the brand’s audio products, we created a unique interactive music video.We collaborated with the Grammy Award-winning Metropole Orchestra and recorded a specially composed music piece entitled “I’m No Prototype”- in 55 separate music tracks.On the site, viewers can experience the music video as a whole, played by the entire orchestra, and are invited to single out each musician to hear every detail.
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