Social and Influencer > Digitally Led Integrated Campaign
OBSESSED WITH SOUND
TRIBAL DDB AMSTERDAM, Amstelveen / PHILIPS / 2012
Awards:
Overview
Credits
Overview
Translation
To demonstrate that Philips is ‘Obsessed with sound’ and claim that you can hear every detail with the brand’s audio products, we created a unique interactive music video, where users could single out any member of the 51-strong orchestra to hear every detail, and discover more about each musician.We launched a competition on Facebook – the hub of the entire campaign – where an unknown talent could win a recording with the Metropole Orchestra.Print, outdoor, launch event at IFA, banners, POS, an exclusive partnership with The Economist, trailers and behind-the-scenes videos. All interact with and compliment the campaign.
More Entries from Best Digitally Led Integrated Campaign in Social and Influencer
24 items
More Entries from TRIBAL DDB AMSTERDAM
24 items
