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SMALL MISFORTUNES
TRIBAL DDB AMSTERDAM, Amstelveen / ACHMEA / 2006
Overview
Credits
Overview
CampaignDescription
Insurance company Centraal Beheer Achmea (CBA) wanted to create extra brand sympathy with men/women 18+. For that reason we developed a promotion around the theme: temporarily CBA also covers small misfortunes. We invited internet users to submit a story on the CBA-site about small misfortune (like a flat tire) they experienced. The person who wrote the story that received the most compassion from site visitors won a relaxing weekend in a nice hotel.
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