Social and Influencer > WEBSITES
ACHMEA
TRIBAL DDB AMSTERDAM, Amstelveen / ACHMEA / 2002
Overview
Credits
Overview
CampaignDescription
Society changes constantly. That's why Achmea searches for employees whokeep this in mind and search for sharp and effective financial solutions.Visitors are presented an interactive view on three parts of society wherechanges occur. On mouse-over, different aspects of the changing society arebrought to life with sounds, animations and text.
Through the sub navigation potential employees can look for more informationabout working at Achmea, internal courses, employee benefits and apply for ajob,The launch of the site was supported by a viral marketing campaign, toattract the target audience to the site. The campaigns (Doctor Dave andKeyboard Twizter) are described in a separate case.PayoffThat's why we're looking for people who keep Achmea sharp.ResultsThe offline campaign and the online activities are a success. In the firstmonth after the launch of the campaign, an increase of more than 4 times theamount of applications via the site was shown.
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