Social and Influencer > Craft
PARALLEL LINES
TRIBAL DDB AMSTERDAM, Amstelveen / PHILIPS / 2010
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Parallel Lines: five directors from Ridley Scott Associates each produced an entirely different short film, based on the exact same six lines of dialogue. Each film’s soundtrack is custom-designed: title sequence, sound effects and incidental music are perfectly in tune with the genre, pace and action of the films. To further enhance the cinematic experience, users can switch Philips’ advanced ‘Best Sound’ technology on or off, thereby experiencing a dramatic difference in sound quality. An interactive sub-film (in Jake Scott’s “The Hunt”) illustrates the cinematic sound capabilities of Philips TVs by letting users play with sound effects within the movie.
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