Film > Other Film Content
WAKE UP THE TOWN - TOM'S STORY
TRIBAL DDB AMSTERDAM, Amstelveen / PHILIPS / 2011
Awards:
Overview
Credits
Overview
Synopsis
Philips literally went to the end of the earth to prove the effectiveness of its Wake-up Light. The nearest town to the North Pole was the setting for an experiment, to test how light makes it easier to wake up on dark winter mornings.
Why this town? The people live in total darkness for four months in winter, making it the hardest town in the world to wake up in. If Philips Wake-up Light can work here, it can work anywhere.To promote the experiment, Doug Pray made mini-documentaries about some of the quirky townsfolk taking part. This is one of those films: Tom the teacher wakes up for his students.
These amazing mini-docs were shared on YouTube, Facebook and the campaign site to create interest in the town and the experiment.BTW, the experiment worked. 98% of the townsfolk who took part have swapped their alarm clocks for the Philips Wake-up Light.
More Entries from Internet Film in Film
24 items
More Entries from TRIBAL DDB AMSTERDAM
24 items
