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TRIBAL DDB AMSTERDAM, Amstelveen / RIEDEL DRANKENINDUSTIE / 2001
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Briefing: Create an interactive web presence for a children's drink Taksi, for kids in the age of 6 to 12 years old. Concept: Become the lord of the jungle by solving the mystery of secret island. An educational jungle adventure that grows every few months by adding modules and clues to the final climax. To attract the first group of kids, we sealed in Taksi glasses with red glass. With these glasses they can find colour-hidden information that you can't see without them. Practical info: Once on the homepage, select Junglespel, hit start and select the upper choice (first time visitor). In the kitchen, collect all items and close the fridge ...
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