Social and Influencer > Craft
OBSESSED WITH SOUND
TRIBAL DDB AMSTERDAM, Amstelveen / PHILIPS / 2012
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To demonstrate that Philips is ‘Obsessed with sound’ and claim that you can hear every detail with the brand’s audio products, we created a unique interactive music video, where users could single out any member of the 51-strong orchestra to hear every detail, and discover facts about each musician.The interface of the site is intuitive, functional and a representation of the audio. Users can watch the main film and interact through an interactive visualiser that highlights each musician. On selection of an individual musician, the main audio and video switches to an isolated track with specific musical details overlaid.
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