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ADIDAS SPORT STYLE Y-3 CUBES
NEUE DIGITALE, Frankfurt / ADIDAS / 2006
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CampaignDescription
The user sees a model in a cube. One click and the model detaches himself/herself from the wall, rotates on an axis and springs into a new acrobatic pose. One further click and the entire room rotates 90 degrees, and with it the model wearing the Y-3 collection,displaying the styles from various angles.
Y-3 is introduced to the consumer exclusively via the Internet. No further medium is used to accompany the broadband representation.
Target Group: Creative, lifestyle-oriented consumer, with an affinity for the latest state-of-the-art and modern design.
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