Social and Influencer > Online Advertising
CARSTEN NICOLAI ANTIREFLEX
NEUE DIGITALE, Frankfurt / SCHIRN KUNSTHALLE FRANKFURT / 2005
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BRIEFING GOALStir up interest for the exhibition, presenting information about the artist Carsten Nicolai, demonstrating his works and explaining his intentions.IMPLEMENTATIONThe website makes it possible to experience the works of Carsten Nicolai. The duality of the exhibition is mirrored in the Internet, in that the individual areas "Anti" and "Reflex" are reached by means of a common, connected entrance.If the user closes the page, he then lands on a gallery page, which assembles and displays the entries and interaction of the individual users. Like many of the works of art from Carsten Nicolai, this gallery page is brought to life through interaction with the visitor.
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