Social and Influencer > Other Interactive Communication Tools

REALITY ADVERTISING

DDB BRASIL, Sao Paulo / HENKEL / 2005

Awards:

Grand Prix Cannes Lions
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Overview

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Overview

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Only the Internet gives us the real possibility of exposing a product 24-hours, uninterrupted. It was a perfect opportunity to create a real-time proof of SuperBonder's well-known benefit: it sticks forever.

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