Social and Influencer > Other Interactive Communication Tools

REALITY ADVERTISING

DDB BRASIL, Sao Paulo / HENKEL / 2005

Awards:

Grand Prix Cannes Lions
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Overview

Credits

Overview

CampaignDescription

Only the Internet gives us the real possibility of exposing a product 24-hours, uninterrupted. It was a perfect opportunity to create a real-time proof of SuperBonder's well-known benefit: it sticks forever.

More Entries from Miscellaneous in Social and Influencer

24 items

Grand Prix Cannes Lions
COME CLEAN

Beauty & Luxury Products

COME CLEAN

METHOD, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Grand Prix Cannes Lions
REALITY ADVERTISING

Miscellaneous

REALITY ADVERTISING

HENKEL, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
MINI RELAUNCH

Automotive

MINI RELAUNCH

BMW, INTERONE WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
A BITTERSWEET LIFE

Travel, Entertainment & Leisure

A BITTERSWEET LIFE

FILM B.O.M PRODUCTIONS, D.O.E.S

(opens in a new tab)
Gold Cannes Lions
NIKE LAB HOLIDAY 04

Sportswear, Fashion & Clothing

NIKE LAB HOLIDAY 04

NIKE, R/GA

(opens in a new tab)
Gold Cannes Lions
TOSHIBA PRESENTS FM FESTIVAL 2004

Publications & Media

TOSHIBA PRESENTS FM FESTIVAL 2004

TOKYO FM, DENTSU

(opens in a new tab)
Gold Cannes Lions
BLACK SHEEP

Automotive

BLACK SHEEP

MINI, TAXI CANADA

(opens in a new tab)
Gold Cannes Lions
RUN

Travel, Entertainment & Leisure

RUN

COMPANHIA ATHLETICA, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
TALL

Sportswear, Fashion & Clothing

TALL

ADIDAS, TEQUILA\

(opens in a new tab)
Gold Cannes Lions
XTREME

Consumer Products & Services

XTREME

TRE, LOWE TESCH

(opens in a new tab)
Gold Cannes Lions
JUST IN TIME

Consumer Products & Services

JUST IN TIME

FEDEX, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
DEATH PENALTY

Viral Marketing: Email Marketing

DEATH PENALTY

AMNESTY INTERNATIONAL, CP COMUNICACION PROXIMITY (CP INTERACTIVE)

(opens in a new tab)
Gold Cannes Lions
BINGO

Viral Marketing:Digital Video Spots for the Internet

BINGO

APPEALNOW.COM, GREAT GUNS

(opens in a new tab)
Gold Cannes Lions
KICKING

Viral Marketing:Digital Video Spots for the Internet

KICKING

APPEALNOW.COM, GREAT GUNS

(opens in a new tab)
Gold Cannes Lions
THE TRUE ADVENTURES OF CHAD

Interactive Campaigns

THE TRUE ADVENTURES OF CHAD

SEGA OF AMERICA, MEKANISM

(opens in a new tab)
Gold Cannes Lions
COUNTERFEIT

Interactive Campaigns

COUNTERFEIT

MINI, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
LIFE ON BOARD

Interactive Campaigns

LIFE ON BOARD

VOLVO, FUEL EUROPE

(opens in a new tab)
Silver Cannes Lions
ANTS

Travel, Entertainment & Leisure

ANTS

THE ONE CLUB FOR ART & COPY, DENTSU

(opens in a new tab)
Silver Cannes Lions
SMOKE WEEK

Healthcare

SMOKE WEEK

PFIZER, OTTO STOCKHOLM

(opens in a new tab)
Silver Cannes Lions
ADIDAS ORIGINALS

Sportswear, Fashion & Clothing

ADIDAS ORIGINALS

ADIDAS, NEUE DIGITALE

(opens in a new tab)
Silver Cannes Lions
ADIDAS SPORTS STYLE Y-3

Sportswear, Fashion & Clothing

ADIDAS SPORTS STYLE Y-3

ADIDAS, NEUE DIGITALE

(opens in a new tab)
Silver Cannes Lions
ASICS GEL TV

Sportswear, Fashion & Clothing

ASICS GEL TV

ASICS, AIMAQ.RAPP.STOLLE

(opens in a new tab)
Silver Cannes Lions
BRAKING DISTANCE

Non-Rich Media Advertising

BRAKING DISTANCE

RENAULT, NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION

(opens in a new tab)
Silver Cannes Lions
LIFE ON BOARD PROJECT

Automotive

LIFE ON BOARD PROJECT

VOLVO, FUEL EUROPE

(opens in a new tab)

More Entries from DDB BRASIL

24 items

Grand Prix Cannes Lions
REALITY ADVERTISING

REALITY ADVERTISING

HENKEL, DDB BRASIL

(opens in a new tab)
Grand Prix Cannes Lions
REALITY ADVERTISING

Miscellaneous

REALITY ADVERTISING

HENKEL, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
COME BACK FERRORAMA

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

COME BACK FERRORAMA

ESTRELLA, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
CITY - COUNTRY

Travel, Transport & Tourism

CITY - COUNTRY

TERRA, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
BEACH - SNOW

Travel, Transport & Tourism

BEACH - SNOW

TERRA, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
BOXING

Advertising & Media

BOXING

LATIN STOCK, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
TANK

Advertising & Media

TANK

LATIN STOCK, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
NAPALM

Advertising & Media

NAPALM

LATIN STOCK, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
CRASH

Financial services

CRASH

ITAU, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
RUN

RUN

COMPANHIA ATHLETICA, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
RUN

Travel, Entertainment & Leisure

RUN

COMPANHIA ATHLETICA, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
JUST IN TIME

JUST IN TIME

FEDEX, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
JUST IN TIME

Consumer Products & Services

JUST IN TIME

FEDEX, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
EVERY IMAGE HAS A SOUND

Self Promotion

EVERY IMAGE HAS A SOUND

SAXSOFUNNY, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
BREAKDANCE

Animation

BREAKDANCE

JOHNSON & JOHNSON, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
CITY/COUNTRY

Travel, Transport & Tourism

CITY/COUNTRY

TERRA, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
BEACH/SNOW

Travel, Transport & Tourism

BEACH/SNOW

TERRA, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
COMICS MODIGLIANI

Entertainment & Leisure

COMICS MODIGLIANI

MASP - MUSEUM OF ART OF SAO PAULO, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
COMICS RENOIR

Entertainment & Leisure

COMICS RENOIR

MASP - MUSEUM OF ART OF SAO PAULO, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
COMICS VAN GOGH

Entertainment & Leisure

COMICS VAN GOGH

MASP - MUSEUM OF ART OF SAO PAULO, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
VASE

Business Equipment & Services

VASE

FEDEX, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
HEART ATTACKS

Commercial Public Services

HEART ATTACKS

BONJOUR PARIS FRENCH SCHOOL, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
CRYING

Corporate Image

CRYING

COMPANHIA ATHLETICA, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
LAKE

Commercial Public Services

LAKE

TERRA PORTAL, DDB BRASIL

(opens in a new tab)