Design > Corporate or Brand Identity

EVERY IMAGE HAS A SOUND

DDB BRASIL, Sao Paulo / SAXSOFUNNY / 2009

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

BriefExplanation

Create a Direct mail/Poster/ Print campaign to advertise the services provided by sound production company Saxsofunny, among creative and production staff of all advertising agencies in Brazil.

ClientBriefOrObjective

The challenge and objective was to get the attention of a tough audience: people who work with ideas and are used to seeing great stuff.

Effectiveness

Combined with design and advertising blogs, this campaign brought visibility to the sound production company in the local and international advertising market and it earned partnerships with sound production companies in the USA, Spain and Argentina. A print campaign, with sound, that became viral. It’s different. That’s why it worked.

Execution

The campaign speaks for itself. That's why we decided to keep it as simple as possible, using only one colour on the symbols that represent each sound (thunder, bonfire and typewriter).

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